ABOUT

Hi, I’m Pauline!

Digital Marketing Strategist & Social Media Specialist 

Since starting my fashion & lifestyle blog POPSHION from scratch back in 2012, my interest in digital marketing never stopped growing.

Evolving within the world of digital media since, my curiosity and thirst for learning had me evolve within this ever-changing industry, by constantly educating myself and keeping up with the latest trends.

Additionally, my work experiences across various industries have enabled me to discover a multitude of tools and best practices within digital marketing, such as: influencer marketing, social media marketing, website management, SEO, email marketing, copywriting and content creation among others.

Lastly, I gained experience on both sides of digital marketing: at the forefront of strategies, as a blogger & social media content creator; and behind the scenes, as a company’s consultant and founder. This allowed me to understand the importance of listening equally as much to qualitative customer feedback as to quantitative data reports.

Overall, I gained a deep understanding of the digital marketing ecosystem and developed my ability to think creatively, strategically and pragmatically to drive valuable results.