Hi, I’m Pauline!

Digital Marketing Strategist & Social Media Specialist 

My journey in digital marketing began in 2012 when I launched my fashion and lifestyle blog, POPSHION, from scratch. What started as a creative outlet quickly turned into a passion for all things digital, sparking a career that has continuously evolved with the ever-changing digital landscape.

Over the years, my curiosity and drive to stay ahead of the curve have kept me deeply engaged with the latest trends, tools, and techniques shaping the industry. I’ve had the privilege of gaining hands-on experience across diverse industries, mastering key areas such as:

• • Social media strategy and management
  • Content creation and copywriting
  • Influencer marketing
  • E-reputation management
  • E-mail marketing

My professional journey includes an enriching role at Four Seasons, where I gained invaluable experience working for a globally recognized luxury brand. This position allowed me to refine my skills in delivering high-quality, customer-focused marketing strategies and elevated my understanding of creating memorable digital experiences for premium audiences.

But what truly sets me apart is my dual perspective. As a blogger and social media content creator, I’ve been at the forefront of building authentic connections with audiences. On the other side, as a consultant, founder and employee, I’ve worked behind the scenes to design strategies that balance data-driven insights with creativity. This dual approach has taught me the value of blending audience feedback with performance metrics to create strategies that resonate.

With a deep understanding of the digital marketing ecosystem, I specialize in helping businesses elevate their online presence. Whether it’s crafting impactful social media campaigns, building content calendars or creating engaging content, I bring a strategic, pragmatic, and creative mindset to deliver measurable results.