Studio Pilates & Yoga | Social Media Strategy
Client
A Pilates & yoga studio based in Switzerland *
Main goal
To improve the online presence on Instagram in order to maintain customer relationships during the pandemic
Work
Strategy
- Conduct an Instagram audit
- Devise & implement a comprehensive organic Instagram strategy leveraging:
- feed posts
- carousels
- feed videos (reels were not available at the time)
- stories
- story highlights
- guides
- Manage occasional Instagram paid ads
- Report on & adapt the strategy
Content
- Re-define online brand identity
- Generate content ideas in line with the strategy
- Create content creation briefs for client
- Edit content (photos, videos, montages)
- Write copies
- Schedule & publish content
Other
- Community management
Results overview
%
organic Instagram impressions generating leads
* Client anonymised to preserve confidentiality.
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