Popshion | Digital Marketing Strategy
Client
Popshion – a fashion and lifestyle blog created and run by Pauline since 2012
Main goal
To build an online community around fashion and lifestyle-related topics and to inspire the audience, all whilst staying relevant over time
Work
Blog
- Implement, manage and optimise a blog
- Maintain a consistent online presence on the blog
Strategy
- Devise and implement content strategies for the blog and several social media channels (Lookbook, Facebook, Instagram, Pinterest, LTK, YouTube, TikTok)
- Adapt strategies based on results, digital marketing evolution and industry trends
Content
- Create content calendars for the blog and social media channels
- Style, photograph/film and edit visual content (photos, short- and long-form videos)
- Write & edit social media posts and blog articles
- Schedule & publish content
- Repurpose content across social media channels
- Produce social media posts and blog articles (photos and videos) for collaborations as part of brand campaigns
- Create user-generated content used by brands on their socials
Other
- Community management
- Brand partnerships management
Results overview
Blog
TikTok
views on TikTok
accounts reached in 2022
views per video on Instagram
Collaborations
collaborations with renowned brands
From fashion and beauty to travel and lifestyle…
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