WHTVR. | Digital Marketing Strategy
Client
WHTVR. – A sustainable and ethical clothing brand based in London, UK
Main goal
To create an online presence from scratch, with the aim to raise brand awareness and generate sales
Work
Website
- Design, manage and update an e-commerce website on Shopify
Strategy
- Devise, implement and manage a comprehensive strategy leveraging:
- Social media marketing (Instagram/Facebook, TikTok and Pinterest)
- Email marketing
- Influencer marketing
- Manage paid ads on:
- Instagram/Facebook
- Report on and adapt the strategy
Content
- Define an online brand identity
- Produce and edit visual content (photos, videos, montages, banners, …)
- Write copies (website, social media, email newsletter, …)
- Schedule & publish content
Other
- Social media community management
Results overview
Website
Social Media
Instagram organic reach
Pinterest organic reach
Facebook Page organic reach
Cost per mille impressions (CPM) with Facebook ads
Influencer Marketing
Accounts reached through influencers' publications
Content creation
Discover part of the content created here, in the content creation tab.
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