Project

This project consisted of producing photos and videos for the brand’s launch campaign.

The goal was to create content that could be used on social-media and various marketing material such as the website, newsletters and ads.

As part of the launch campaign, the job consisted of creating photos with a UGC vibe as well as product photos. A few props were used in addition to playing with the surroundings of several previously scouted locations.

Short-form campaign videos were scripted and planned with the photoshoot’s locations in mind, these were directed and filmed during the photoshoot day.