Software company | Digital Marketing Strategy
Client
A software company creating various types of management platforms based in Switzerland *
Main goal
To build an online community and increase thought leadership via LinkedIn and a blog
Work
Blog
- Implement & manage a blog on the company’s website
Strategy
- Conduct both a comprehensive digital media audit and a LinkedIn audit
- Devise & implement an organic LinkedIn strategy
- Create a blog content strategy
- Report on & adapt the strategy
Content
- Generate content ideas in line with the strategy
- Create visual content briefs for the client’s graphist
- Curate content (stock photos, …)
- Write & edit LinkedIn copies and blog articles
- Schedule & publish content
Other
- Community management
- Elaborate a “content repurposing” guide
Results overview
%
increase in LinkedIn page views
%
increase in LinkedIn engagement rate
* Client anonymised to preserve confidentiality.