Software company | Digital Marketing Strategy

Client

A software company creating various types of management platforms based in Switzerland *

Main goal

To build an online community and increase thought leadership via LinkedIn and a blog

Work

Blog

  • Implement & manage a blog on the company’s website

Strategy

  • Conduct both a comprehensive digital media audit and a LinkedIn audit
  • Devise & implement an organic LinkedIn strategy
  • Create a blog content strategy
  • Report on & adapt the strategy

Content

  • Generate content ideas in line with the strategy
  • Create visual content briefs for the client’s graphist
  • Curate content (stock photos, …)
  • Write & edit LinkedIn copies and blog articles
  • Schedule & publish content

Other

  • Community management
  • Elaborate a “content repurposing” guide

    Results overview

    %

    increase in LinkedIn page views

    %

    increase in LinkedIn engagement rate

    * Client anonymised to preserve confidentiality.

    MORE PROJECTS